Business, neighbourhood and culture reconnected

Berlin's second-largest conference hotel is breaking away from chain hotel operations and positioning itself as an independent brand starting 2026. With its guiding principle Congress, Kiez & Culture, MOA Berlin reconnects business, neighbourhood and corporate culture. At the start of the year 2026, MOA Berlin is consistently going its own way: after more than ten years within the Accor group, the hotel on Stephanstraße is operating as an independent brand. The decision for independence expresses a clear ambition – more entrepreneurial freedom, faster decision-making processes and a stronger focus on its own identity as one of the capital's largest conference hotels.

With its repositioning as an Urban Hub, MOA Berlin deliberately bids farewell to the classic hotel concept. Under the guiding principle Congress, Kiez & Culture, the hotel unites four experience areas – Meet, Stay, Eat and Work – and sees itself as a multifunctional venue for international congresses, urban ways of working and lived neighbourliness in Berlin-Moabit.

This step is accompanied by a generational change in operational leadership: Conny Doss (Commercial & Strategy) and Philip Ibrahim (Vision & Host) are taking responsibility for day-to-day operations. With a focus on sustainability, diversity and a values-based corporate culture, MOA Berlin is positioning itself as an independent Berlin brand with a long-term perspective. 👉 Read the full article on Tageskarte