By taking the step towards complete independence, MOA Berlin is consistently pursuing a long-term strategy. Going it alone is an expression of a clear understanding of the brand and the targeted development of its own structures.
During the franchise period, the partners systematically built up their own structures and MOA was already active as an operating company. We pursued a dual-brand strategy early on in order to build up the MOA Berlin brand. In the conference sector, business was already running under our own brand, while Accor was responsible for the accommodation business with the Mercure brand.
Laurence Mehl, Partner MOA Berlin
Today, MOA Berlin operates completely independently and positions itself as an urban hub for conferences, encounters and neighbourhoods under the motto Congress, Kiez & Culture. The focus is on entrepreneurial flexibility, quality and the consistent further development of the MOA Berlin brand.
