After 15 years, MOA Berlin is breaking away from the franchise and officially launching as an independent brand. Moving away from the Mercure chain standard, the hotel is becoming an independent Berlin original - no longer a classic hotel, but Berlin's new urban hub for events, work, stay and eat.
The MOA Berlin positions itself with the promise „Congress, neighbourhood & culture“. It combines international event excellence with genuine Moabit neighbourliness and a clear set of values - authentic, approachable, fit for the future.
Operationally implemented in four pillars:
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MOA MEETIn-house production instead of mere room hire - from the idea to event realisation
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MOA STAY: Individual retreat instead of a standardised room - home feeling with neighbourhood character
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MOA EAT: Neighbourhood living room instead of anonymous lobby - local flavours, open kitchens, community vibes
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MOA WORK: New Work Spaces seamlessly integrated into the ecosystem - flexible, creative, networked
On 14 January 2026, MOA Berlin celebrated its launch with over 500 guests from the hotel industry, networks and partners at „MOA Unlocked“ - live podcast in bed, Dixie band in the atrium, kitchen party until late. This great attraction shows: MOA Berlin is already making waves and the industry is following this bold path closely.
Press contact:
Nadine Stachel
E-mail: press@moa.de
