With its reopening as an independent hotel, the MOA Hotel Berlin has also recently attracted media attention. In an article in the Moazine the separation from the previous franchise chain is discussed and the hotel's new self-image is described. The focus is on the opening event, the new hotel concept and the management's vision of establishing the MOA Hotel as an open, authentic and neighbourhood-connected place in Moabit.
The article describes the MOA Hotel as one of Berlin's largest conference hotels with extensive event space, co-working areas, a restaurant and around 300 rooms. The claim to break new ground is particularly emphasised - both in the external image and in day-to-day operations. Themes such as authenticity, diversity, inclusion and sustainability play a central role, as does the newfound freedom of design after the end of the franchise affiliation. This includes individual decisions regarding design, fragrance concept, pricing and event formats. The article also looks at ecological measures, for example in the areas of waste management, energy and water consumption, as well as sustainability certifications sought and achieved. Another focus is on the planned opening of the hotel to the neighbourhood. Free event formats, collaborations with local stakeholders and social initiatives are intended to position the MOA Hotel as a meeting place that goes beyond the traditional hotel business. At the same time, the article addresses the challenges of an inner-city location and how to deal with the different needs of guests, the neighbourhood and the public. Overall, the article paints a picture of the MOA Hotel as a place in transition that is consciously seeking to set new accents and attracting both approval and critical questions.
The MOA Hotel in Moazin








